Sales Job Promotion Tips

Types of persuasive speeches

To complete a sale successfully, you have to be good at persuasion. Are there different techniques to win people over?

One focus of persuasion is the question of fact.
This refers to something that we can know to be either true or false, but right now we can argue about it. Examples include historical controversy, predictions, or questions of existence. Examples: “To persuade my audience that the Green Bay Packers will win the Superbowl.” “To persuade my audience that stocks will continue to rise.” “To persuade my audience that Oswald acted alone when assassinating President Kennedy.” “To persuade my audience that T.V. violence causes real world violence.”

Another focus of persuasion are the questions of value.
Here is where we argue something is right or wrong, moral or immoral, or better or worse than another thing. Examples include: “To persuade my audience that it is wrong to drive over the speed limit.” “To persuade my audience that Pepsi is better than Coke.” “To persuade my audience that it is better to live together before marriage.”

Another focus of persuasion can be the questions of policy. And this is your assignment.
Here is where we argue that some action should or should not be taken.
The form is always: “To persuade my audience that X should do Y.”
“To persuade my audience that ISU should turn Morill Hall into a Multi-cultural Center.” “To persuade my audience that the U.S. military should lift its ban on women in combat.” “To persuade my audience that they should donate blood.”